OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange. The remedy phase of the US ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

The streaming sector is regaining momentum after a post-pandemic lull. Roku just made a new deal with Amazon and is making progress toward profitability. The Trade Desk is seeing solid growth, but is ...

Netflix’s NFLX advertising business has been gaining momentum with the launch of its proprietary in-house ad-tech platform, the Netflix Ads Suite. This supply-side platform offers advertisers greater ...

On May 14, Microsoft dropped a bomb, the aftershocks of which continue to roil pharma media. The company announced that it would shutter Microsoft Invest, the demand-side platform (DSP) more commonly ...