Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Access of our Marketing Analytics Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

LOS ANGELES, CA / ACCESSWIRE / October 19, 2020 / In the advertising world, the battle for winning over consumer hearts is half-won when marketing departments succeed in identifying the target ...

Marketers are quick to espouse the importance of what they do, but few can back their claims. A 2015 Forbes Insights Report indicates as much, noting that only 22% of marketers have data-driven ...

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

Balancing HIPAA compliance and effective marketing is a challenge. Many healthcare companies remain unaware of HIPAA provisions and ways to comply with them. As of July 2023, healthcare organizations ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...