Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

Opinions expressed by Entrepreneur contributors are their own. In Start Your Own Information Marketing Business, the staff at Entrepreneur Bookstore and writer Robert Skrob explain how to start and ...

PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy. Its linear outline format makes it easy to organize your subject matter. But for the audience, that ...