Forbes contributors publish independent expert analyses and insights. Joshua Cohen is a Boston-based writer who covers health policy. Anyone who watches television in the U.S. must notice how ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Consumers who buy these products based upon representations of their safety should be given sufficient information to allow ...

Recently strengthened self-regulatory efforts to curb marketing of unhealthy foods and beverages to children still do not go far enough to “meaningfully protect” children, argue public health ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

A lot of the time, it comes down to how well they handle the four Ps of marketing. These are Product, Price, Place, and ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...