They're still in short pants or learning to read, but they're already intriguing sociologists, educators, and businesses. Born after 2010, the children of Generation Alpha carry an immense ...

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s and ...

Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...

It is true that generations are groups of people born around the same time, often over about 20 years, who "experienced a common formative environment and tend to react to the world in patterned ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

If Gen Z is known as the side hustle generation, Gen Alpha may soon take the crown. A survey of 2,002 U.S. Gen Alpha and Gen Z individuals (ages 12 to 28) by social commerce platform Whop found that ...