The Trade Desk (NASDAQ: TTD) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) represent two different ways to invest in the digital advertising market. The Trade Desk is the world's largest independent DSP ...
Both The Trade Desk, Inc TTD and Alphabet Inc GOOGL play pivotal roles in the programmatic advertising ecosystem. TTD operates a leading demand-side platform (DSP), which helps advertisers focus on ...
These two tech stocks have both been big winners in the past. Alphabet's Google has over 90% search engine market share, ranking the company nearly 89 percentage points ahead of second-place Bing.
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