Amazon Prime Video launches Ultra tier at $4.99/month for 4K streaming and Dolby Atmos, removing ultra-HD access from standard plans starting April 10.

The revamped Prime Video ‘Ultra’ tier will cost $4.99 per month and come with ‘exclusive’ access to 4K streams. is a news ...

You need to pay up if you want the highest resolution on Prime Video.

If you want to keep enjoying 4K Prime Video content, you can either start paying that extra $5 a month, or take advantage of the “deal” Amazon is offering to commit to a year of Ultra for $46. Because ...

Amazon is rebranding its ad-free plan to 'Prime Video Ultra,' raising the price, and making 4K streaming an exclusive premium feature ...

If you're already an Amazon Prime subscriber, you'll need to shell out an extra $5 to watch content in 4K.

Currently, Prime Video with ads is part of Amazon’s Prime membership, which starts at $15 a month. Today, ad-free Prime Video users can watch supported titles in 4K, but starting on April 10, a new ...

Amazon Prime subscribers will no longer be able to stream 4K movies, shows, or sporting events without paying extra for a new “Ultra” tier that costs $5 a month. It’s yet another example of a Prime ...

It could all end in ...

The days of uninterrupted binge-watching at your current rate are officially numbered as Amazon Prime Video rolls out a major ...