Alexa, Amazon and AI assistant
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Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app user.
The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a source familiar.
Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's tech finally deliver an updated Alexa that wows users?
Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.
Amazon bets on celebrities and humor to promote Alexa+.
8 Alexa Settings You Need to Switch Off If You Have an Amazon Device