The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

APP's pivot to e-commerce and web advertising segments has driven their renewed growth opportunities indeed, as observed in the accelerating top-line growth & richer profit margins. If anything, we ...

AppLovin is rated Strong Buy with a $915 price target, implying 32% upside over 12 months. APP's Q3 2025 delivered a double beat: $1.41B revenue (+17% YoY) and $2.45 EPS (+96% YoY), both exceeding ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

The MarketWatch News Department was not involved in the creation of this content. LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few technology companies attempt. Once constrained by the volatile rhythms of ...

Value optimisation delivers around 29% higher return on ad spend. FunPlus, CrazyLabs, and Banditos report stronger UA performance using value optimisation. Meta aligned attribution with MMPs like ...