Windows PC makers typically haven't had to compete with Apple on the low end, but that changes with the Neo, says S.Y. Hsu.

Apple’s budget-focused MacBook Neo, which starts at just $600, is getting a lot of attention. While it makes some compromises with a low-power iPhone processor and just 8GB of RAM, it’s come out just ...

During today’s earnings call, Asus co-CEO S.Y. Hsu reacted to Apple’s announcement of the “budget-friendly” MacBook Neo and its effects on the PC market. Here’s what he said On the eve of the official ...

Apple recently introduced the MacBook Neo, the company’s long-rumored budget laptop. The device has generated a lot of interest and discussion since its announcement. Reviews from many outlets have ...

According to Asus CEO S.Y. Hsu, Apple's aggressively priced $600 laptop has sparked widespread concern among PC manufacturers ...

Asus chief SY Hsu says MacBook Neo's affordable pricing came as a shock to the entire PC market, with Apple now competing in the budget segment.

The CEO of PC manufacturer Asus has revealed that the industry was not prepared for the price and quality of Apple's MacBook Neo. During the initial reviews of the new MacBook Neo, one columnist ...

Monday - Friday, 10:00 - 11:00 SIN/HK | 0400 - 05:00 CET In this video S.Y. Hsu, co-CEO of Asus, says it's "highly possible" that enterprise and commercial products will be the highest revenue ...

Asus CEO S. Y. Hsu describes Apple’s new MacBook Neo as a “shock to the industry” due to its budget-friendly price, aiming to ...

Winners & losers: Just days after Cupertino unveiled its latest notebook, the move is already being dissected across the PC industry. Manufacturers know they'll need some kind of response. The timing, ...