Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Amazon is offering an alternate reality for holiday shoppers this year. The company has rolled out its Black Friday Deals Store, with bargains offered through the day after Thanksgiving. And for the ...

Adding another tech tool to its services, Walmart is enabling customers to virtually try on eyewear with augmented reality technology, the retail giant announced Tuesday. Using the Walmart website or ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...