B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use to educate, entertain, inspire, and connect with your audience. But why do so many ...
B2B purchasing has become too complicated. You need to make it easy for your customers to buy. by Nick Toman, Brent Adamson and Cristina Gomez Most B2B sellers think their customers are in the ...
It’s time to retool the 4 P’s of marketing for today’s B2B reality. As a framework for fine-tuning the marketing mix, the P’s—product, place, price, and promotion—have served consumer marketers well ...
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