First Brands trade financier seeks to halt its use of some cash

A major trade finance partner of First Brands Group threatened its right to keep tapping cash made available to the bankrupt ...
Forbes

Branding Standards: How Style Guidelines Can Boost Brand Consistency

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...
The Drum

Learning the lessons of ‘traingate’: brand collisions, collateral damage and the value of authenticity

It is unlikely that Mr. Corbyn or his advisers had thought through the consequences of choosing VTEC in particular as the launch pad for their call to renationalise the UK’s trains, but if they had ...
The Standard on MSN

Marketing collateral and entrepreneurship

MARKETING collateral includes any digital or printed material a business uses to promote its brand, products, or services. This can involve various types of media, such as films, e-books, printed ...
Entrepreneur

Three Branding Assumptions to Avoid

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important ...
Bloomberg L.P.

American Airlines Puts Up Brand As Collateral For Loan

Molly Smith, Bloomberg corporate finance reporter, on American Airlines borrowing against their brand and website to secure $1.2 billion in a financing deal with Goldman. Hosted by Paul Sweeney and ...