Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand assets are underutilized.

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because ...

CLEVELAND, May 1, 2018 - The Lubrizol Corporation announces its Engineered Polymers business will unveil its contemporary new branding elements at NPE 2018. The new brand statement, "Advancing ...