When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands.

Answer: Brand extensions let a marketer take a brand with well-known quality perceptions and associations and put it on a brand in a new category. Not only can marketers capitalize on brand awareness, ...

Add Yahoo as a preferred source to see more of our stories on Google. Osahon Ojeaga, right, and her cofounder Mary Ellen Moore.courtesy of Ojeaga Osahon Ojeaga is the cofounder of Nourie, a startup ...

The result is a riot of new products but very few fresh brands. Only two per cent of marketing directors think that new brands will be their main launch method in the next few years. Research ...

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

Looking at the activity surrounding today's most visible brands, it seems as though a brand mental health epidemic, brand schizophrenia, is emerging. Companies are extending their brands into new ...

The Bonobos bros are adding duds for little bros. In the first brand extension since its founding in 2007, the Fielder collection is officially launching as a new product division for the Walmart ...

Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. The brand-extension trend has been around for years. But this fall, ...

UAB St. Vincent’s, UAB Medical West, and UAB Callahan Eye are extensions of the UAB Medicine brand. Each of these entities shares a common visual identity with the brand but has a unique logo that ...