Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

As a consumer packaged goods (CPG) brand grows, one of the most crucial decisions is how to get products into consumers' hands. For the lemonade brand I co-founded, this decision began with ...

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One of fashion’s biggest problems is also its most fundamental: fit. With no standardized sizing across the fashion industry, ill-fitting clothes and subsequent returns are damaging consumer trust, ...