NBA merchandise sales are up 26 per cent during that span, while sponsorship activations jumped 40 per cent. MacKenzie calls these increases “significant” and says they suggest the league as a whole is creating a meaningful foothold in Canada.

Getty TORONTO, CANADA – FEBRUARY 11: Trayce Jackson-Davis waits for a free throw during the second half against the Detroit Pistons at Scotiabank Arena on February 11, 2026 in Toronto, Ontario, Canada. (Photo by Cole Burston/Getty Images)

Scottie Barnes is, theoretically, a power forward. But 73 games into the Toronto Raptors season, he's played extended time at every position.

TSN Sports’ Josh Lewenberg posted the comments from the frustrated coach onto X (formerly known as Twitter), who clearly expects Raptors fans to do better. “I’m puzzled and I am very disappointed. We need to get this right. Canada needs to get this right

TORONTO — Scottie Barnes had a double-double as the Toronto Raptors routed the New Orleans Pelicans 119-106 on Friday.

The Toronto Raptors turned a 31-0 run on the Orlando Magic in the first half, the longest in NBA history.