Some companies have been accepting more package inserts and blow-ins in their catalogs over the past year or so to help build incremental revenue. Catalog consultant Jack Schmid says that in the ...

A basic tenet of catalog marketing is that customers are most responsive to your offers at the moment they receive the product they ordered from you. That’s why bounce-back catalogs—catalogs placed in ...

If you do a Google search for "card catalog" it will likely return Pinterest-worthy images of antique furniture for sale — boxy, wooden cabinets with tiny drawers, great for storing knick-knacks, ...