Cheerios' recent campaign to give away flower seeds was both wildly popular and, no surprise, controversial. General Mills, maker of the O-shaped oat cereal, said it initially planned to dole out 100 ...
Cheerios has pledged to give away seeds in hopes of increasing the population of bees, which are a crucial pollinator for world food supplies. You may have noticed that Buzz the Cheerios mascot has ...
Cheerios announced it has given away 1.5 billion wildflower seeds as part of a campaign to boost the global bee population, exceeding its goal tenfold. The General Mills cereal had pledged to send out ...
America’s No. 1 cereal brand brings back happy-heart shaped O’s to inspire heart-healthy lifestyle MINNEAPOLIS--(BUSINESS WIRE)--In honor of American Heart Month, Cheerios is making it easier and more ...
The world’s population of honey bees has been disappearing at an alarming rate. This isn’t a new phenomenon and environmentalists, bee activists, scientists, farmers and others have been trying for ...
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