It seems virtually impossible to scroll on Instagram or TikTok without seeing multiple videos of the same “day in my life” ...

Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, and real up close. The focus is no longer on hiding skin or ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

Move over, slicked-back buns. TikTok's beauty trends are getting bolder and more expressive. Discover the 10 aesthetics, from 'latte makeup' to 'mob wife,' that are taking over ...

Supermodel, Bella Hadid, is a huge inspiration for the clean girl aesthetic. Hadid posed with friends promoting Cha Cha Matcha’s drinks on August 23, 2025. Photo courtesy of @bellahadid on Instagram ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...