According to a statistic by Marketing Metrics, you are from 3 to 14 times more likely to convince an existing customer to make a repeat purchase than you are to convince a totally new customer to make ...

Agency life is fast-paced and full of variety, with clients, teammates, projects and goals constantly evolving and changing. While “agencies of record” historically cultivated and held onto long-term ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...