In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo ...

A: “I tried to merge the concepts of a healthy brain and a good and natural coffee. I wanted something fun with something evocative, like the smell of coffee beans freshly ground.” — Jorge de la Cruz ...

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way. While the taste of its coffee and teas has been consistent, the company has made various ...