I kept seeing that viral video of Color Wow foam giving insane volume, so I had to test it on my own fine, thin hair. In this ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...