Before last year's iPhone 17 Pro in Cosmic Orange, Apple had been playing it safe with iPhone Pro colors for years. But the success of its latest standout color may have started a trend. According to Bloomberg's Mark Gurman,

The latest iPhone took off in China for a reason few buyers elsewhere expected. It is a small design choice with an oversized cultural impact.

Writing in his latest Power On newsletter, Bloomberg’s Mark Gurman says the iPhone 18 Pro and 18 Pro Max could come in a “deep red.” He says that “the new flagship color” is indeed in testing “as of now.” Whether or not Apple adds red to the lineup or replaces Cosmic Orange is unclear.

A report earlier this month said that the color-infused back glass used on the non-Pro iPhone 15 models would be extended to the iPhone 16 Pro, and a new Weibo claim implies the same. This would bring new color options to the Pro and Pro Max. Earlier ...