London Business School’s Julian Birkinshaw discusses the benefits and drawbacks of four key strategies — and how to decide which one best fits your organization. Looking at business news over the past ...

Stop competing on their terms. These ChatGPT prompts decode competitor patterns to reveal market opportunities others miss.

Executives see business as a blood sport where the best products and services “win” or “lose.” But the marketplace is not the only place where product and service wars are won. Sometimes they’re won ...