An often-overlooked competitive advantage in business isn’t your technology stack, market share, or even your talent pipeline—it’s your leadership team’s customer obsession. As someone who recently ...

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, […] ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. In this modern age of healthcare consumerism, medical marketing ...

Picture this: Your financial firm accidentally publishes marketing content that breaches regulations and consumer protection laws. Suddenly, your company is under scrutiny and facing enforcement ...

Small businesses can leverage AI to create immersive experiences and foster a culture of innovation, promising a future of unparalleled customer connections. As the digital landscape evolves, so will ...

Technological advancements continue to drive digital transformation within the legal industry, presenting exciting marketing opportunities for law firms. And as we reflect on the past couple of years ...

The consulting firm is already developing highly personalized content and it’s now thinking about how it can take its marketing strategy to the next stage. EY is using a broad range of Adobe services ...

The fintech industry continues to grow rapidly, outpacing many other sectors. For fintech companies, it is not just the product or story driving growth, but also how a company tells its story, which ...

These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I've built my career at the intersection of marketing and ...