When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

If there’s one thing apartment marketers have in abundance, it’s data. The question, however, often lies in how to apply the data to improve promotional strategies and performance of a property. “Most ...

Keeping your business up to speed with changing market trends and intense competition is a challenge no matter how you slice ...

Agency Eleven has officially launched as a new digital marketing agency, bringing a fresh approach to the world of online marketing. With a strong focus on search engine optimization (SEO), paid media ...

The sportswear industry is a vibrant and highly competitive market, where brands must continuously innovate and differentiate to thrive. In my recent acquisition of a sportswear company, I've learned ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Yana Vesnina is the M&A manager at ZiMAD. In the fast-evolving gaming industry, buying and selling games has become a crucial strategy for companies aiming to stay competitive and grow their market ...