Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

How to Improve SEO? 15 Experts’ Recommendations How to Perform an SEO Competitor Analysis Imagine swinging your sword blindfolded. You’re battling someone but don’t know who or what. An SEO competitor ...

Regardless of what industry you're in, attaining and sustaining competitive advantage is the holy grail. It's impossible to achieve this if you're blind to what your competitors are doing. This is ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's rapidly evolving business and competitive landscape, ...

There's an old saying, "Give, and you will receive." Unfortunately, that doesn't always work out in the digital landscape. As anyone who's ever spent any time on a marketing campaign can attest, ...

Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors. Entity competitor analysis is the key to unlocking higher ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...