Google recently published a podcast discussing what’s known as a crawl budget and what influences Google to index content. Both Gary Illyes and Martin Splitt shared insights into indexing the web, as ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

Enterprise SEO plays by different rules. Strategies that may work for small or niche websites won’t always work at scale. So what exactly can happen when enterprise SEO gets too big? In this article, ...

Technical SEO does not usually produce visible changes overnight, but it determines whether everything else on a website has the opportunity to work” — Brett Thomas NEW ORLEANS, LA, UNITED STATES, ...

Google's John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search but also how Google crawls and if ...

In the search world, there's crawling and there's indexing. The two terms denote important actions taken by the engines, but Erik Dafforn thinks that they've been used interchangeably as of late. And ...

For 20 years, most SEO professionals only cared about Googlebot. However, in the last few years, a host of new crawlers have emerged from different indexing platforms, such as ChatGPT, Perplexity, and ...

When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus webpages) and medium-sized ...

In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again ...

There have been an ongoing discussions over the past few weeks across social media that Googlebot has dramatically reduced its crawling. For example, the founder of a web crawl analysis service ...