Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...

The week’s notable creative and brand marketing news. The new year has officially rolled in, and with it, new campaigns ...

It was David Ogilvy who sagely said: “Give me the freedom of a tight brief”; intuitively knowing that creative effectiveness was contingent on a creative brief that was focused, specific, and gave ...

Note: In this follow-up to a MarketingProfs Classic—and one of our most popular articles ever—Steve McNamara shares his experiences at some of the world's leading ad agencies. Want to make your ads ...

Lovart replaces fragmented design workflows with a single AI-native agent that understands briefs and delivers full creative campaigns — from brand kits to videos — in minutes. San Francisco-based ...