The best marketing events start with a creative

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...
Forbes

The Creative Brief And The Client's Role In It

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief," ...
Chief Marketer

Essentials for Creative Briefs That Produce Strong Work

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA (Association of National ...
Forbes

How To Write A Killer Creative Brief

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...
Ad Age

What Are You Packing Into Your (Creative) Briefs?

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 hours ...