With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and platforms to take greater control of their creative ...

Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

BOSTON, Dec. 18, 2018 /PRNewswire/ -- Today, Celtra announced that it was recognized as a Leader in "The Forrester Wave™: Creative Advertising Technologies, Q4 2018" report by Forrester Research, Inc.

Creative Diagnostics can harness these advances to provide high quality services for the development of the next generation of antiviral vaccines. As a BSL-2 and BSL-3 CRO, Creative Diagnostics ...

Roger Beaty received funding from the John Templeton Foundation. Creativity is often defined as the ability to come up with new and useful ideas. Like intelligence, it can be considered a trait that ...