Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...