Lytics, a 100% Google Cloud-native, premier customer data platform (CDP), today announces that Customer 360 for BigQuery, is now available on Google Cloud Marketplace. Companies who want to accelerate ...
Customer 360 doesn't just analyze data—it predicts, infers, and personalizes interactions with 2,500+ behavioral signals, anticipating everything from churn risk to price sensitivity. The Customer ...
Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...
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