Is your organization about fun? How often do your customers giggle? How much of your business strategy is about funniness—not just entertainment, but customer experiences made joyful by design? What ...
Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...
Understanding customer needs and perspectives is crucial for providing exceptional experiences. That makes it important that organizations are well-tuned at all times to the voice of their customers ...
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