When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Westwood’s results suggest that digital surveys may or may not be a true reflection of people’s opinions. There is just as ...

“I need you to understand that people don’t have conversations where they randomly recommend operating systems to one another.” – Likelihood to Recommend Survey Respondent. Source: Ben White/ Unsplash ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

The ICSC’s survey adds to the evidence that e-commerce means higher levels of returns. A great majority of consumers who purposely over-order online are shopping for apparel: 87% of those surveyed ...