Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something you buy regularly to getting an email about a “stock-up” sale ...

In today's competitive landscape, customer experience (CX) stands as the key differentiator for businesses globally. The stakes are undeniably high, with a staggering $3.8 trillion in sales at risk ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Lycamobile, the world's largest international mobile virtual network operator serving over 16 million customers across 23 countries, is undergoing a profound technological transformation. Since its ...

Retail has always had its share of mystique. From the art of visual merchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut ...

Digital innovation in 2025 delivers quick ROI through focused 4–6 week pilots. Assign a single owner and KPI, instrument data analytics from day one, and scale what works. Prioritize customer ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...