Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

Quantexa Ltd., a startup with a data management platform that enterprises use for tasks such as fraud detection, has raised $175 million in a late-stage funding. The company disclosed in its ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Diliko, a startup that provides on-demand data management using artificial intelligence for midsized enterprise customers, officially launched publicly today. The company’s platform offers a ...