Right now the #1 buzzword in tequila is “additive-free.” Drinkers are opting for bottles that are distinctly agave-forward and not full of filler and brands are rushing to declare themselves ...
Tequila defied 2025’s global spirits slump—but a bitter fight over “additive‑free” labels shook the industry to its core.
A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, calling into question how transparency claims are used on bottles and in ...
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Is ‘Additive-Free’ Tequila the New 100% Agave?
The conversation has shifted to highlight producers that omit glycerin, sweeteners, and other additives in their product. But is additive-free the only indicator of quality? In 2012 Grover and Scarlet ...
Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Jose Cuervo, the world’s top-selling tequila brand, is not a ...
Right now additive-free is all the rage in tequila. Honestly, it’s popular with good reason. Now let’s be clear, additive-free doesn’t always equal good tequila, but when you consider you’re paying ...
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