At Milan Design Week 2026, Audi is introducing a moment of calm that shapes public dialogue: the installation “Origin”, ...

This new concept car will be the first penned by new design boss Massimo Frascella. Frascella replaced Marc Lichte, who spent a decade at Audi and decades at the VW Group. Audi has also confirmed that ...

The first-generation Audi TT arrived at the turn of the millennium looking less like a product of focus groups and more like a concept car that had slipped past the accountants. Where rivals leaned on ...

Audi's latest generation of interior design has gone all-in on big screens taking up most of the dashboard, but it doesn't seem like that trend is going to continue for too long — not if the company's ...

The Ingolstadt-based German automaker Audi is currently on an unprecedented offensive – they gave up on those cringy engine designations, are switching model nameplates between EVs and ICE options, ...

Electric cars are here to stay, but they’ll be sharing garage space with internal-combustion vehicles for the time being. That leaves automotive designers and product planners with a decision: Should ...

Audi has unveiled the first look at the race car that will mark its entry into Formula 1 next season, presenting the R26 Concept as a preview of both its 2026 challenger and a new brand identity for ...

Audi is reinventing itself for the next phase of its journey as a car brand, and it's giving us a glimpse into what its future looks like with the Concept C. This is essentially foreshadowing the next ...

Over at Audi, the Ingolstadt-based headquarters is boiling – the rivals over at BMW and Mercedes just announced their Q6 e-tron-rivaling iX3 and GLC with EQ Technology, but it seems the automaker is ...

The current-generation Audi A8 continues to evolve as the brand’s flagship luxury sedan, receiving a series of thoughtful updates for the 2025 model year rather than a full redesign. Starting at ...

We wanted to share details of an exciting moment taking place at Portrait Milano during Milan Design Week. Audi will be ...