Over the past few years, there has been a significant surge in online shopping and digital transactions, driven by factors such as convenience, accessibility, and a wider range of products available.

The ecommerce landscape in India has undergone a remarkable evolution, expanding beyond tier 1 cities to encompass tier 2 cities and beyond, witnessing significant growth in both sellers and buyers.

Urban India drives ecommerce growth toward $550B by 2035 with UPI, digital payments, and platforms like Marvelof.

Even as quick commerce startups are retreating, consolidating or shutting down in many parts of the world, the model is showing encouraging signs in India. Consumers in urban cities are embracing the ...