A focused differentiation strategy combines elements of two of the three generic business strategies identified in the strategic framework of Michael Porter, management expert and author of ...

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

In 1980, Michael Porter described three generic strategies that a company of any size (small, medium or big) can choose to pursue its competitive advantage. These strategies are lowering the cost of ...

strategies that a company can use to achieve a competitive advantage. Competitive advantage is a situation whereby a company makes relatively higher profits than its competitors. In an ideal situation ...

As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...

In an increasingly competitive marketplace, distinguishing your brand from the sea of businesses out there is crucial for long-term success, especially if you’re just starting out. Effective brand ...