Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Differentiated business strategies are among the two basic types of competitive strategies companies can use to distinguish themselves in the market. The other general category of competitive ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

Gaining competitive advantage is key to increasing market share and ultimately profits, but what is competitive advantage and how does it apply to today’s globalized economy? Understanding the ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...