Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...
The study of policy diffusion examines how innovative policy ideas spread among governments, revealing the mechanisms by which states influence one another in the adoption and adaptation of effective ...
Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...
The diffusion model has been extended in many ways and shown to operate at many levels. Geneticists will find diffusion factors operating everywhere in their scientific discipline. For example, the ...
David A. Dorr ([email protected]) is a professor and vice chair of medical informatics and clinical epidemiology both at Oregon Health & Science University, in Portland. Deborah J. Cohen is a ...
Is it more critical to run an innovative company, or to have a team of marketing ninjas that get your name out there? The answer is simple: neither. Instead, think of marketing and innovation like a ...
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This is my last column for Technology Review. Really. It’s all over. Why? New editorial directions, new opportunities. Perhaps it’s time for a different take on the evolving politics, culture, and ...