Population health management has become an important competency for hospitals and health systems. But the road to implementing effective pop health strategies is laden with challenges: monitoring ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The digital revolution that has swept across many industries ...

For the past decade, health systems have been told to invest in digital front door (DFD) technologies to solve access challenges. Many did so, modernizing websites, rolling out online scheduling, and ...