The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

The rise of Underconsumption Core signals a cultural shift away from excess and toward intentional spending across ...

*In the current landscape, personality and sincerity are often relegated as secondary items in the realm of social media influencers and the digital economy. Sex, skin and dance trends are what push ...

Michael Kessler. Photo Courtesy of Michael Kessler. Michael Kessler. Photo Courtesy of Michael Kessler. Michael Kessler chatted about being a social influencer in the digital age. He opened up about ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Toronto isn't just where Canada's money matters are managed; it's now a worldwide center for new ideas, arts, and online impact. The city's mix of different people, buzzing business scene, and active ...