With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

So, you want to be a digital marketing content writer. It sounds fancy, right? Maybe you love writing and think this is the ...

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their ...

In 2026, digital marketing success depends not just on traditional SEO rankings, but on visibility across AI-powered search ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

You’ve probably heard of digital twins and may be wondering, what is a digital twin and is it applicable to marketing? The concept of digital twins first came about in manufacturing in the early 2000s ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Key skills for many digital marketing jobs include copywriting, SEO knowledge, research abilities, project management, and ...

You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a ...

Introducing Philip Johansen, the Danish dynamo who transformed his life through digital marketing. Once a blue-collar plumber working for someone else's benefit, he hit a rough patch battling ...