A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity, trust, and understanding human be ...

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.