How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

American Express Co. cardholders are about to see targeted ads from premium brands on some AmEx-owned platforms. Announced Monday, Amex Ads is a digital advertising platform to help brands reach the ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Opinions expressed by Entrepreneur contributors are their own. Not long ago, digital advertising was all about polish — sleek campaigns, flawless visuals and copy carefully crafted to persuade. But in ...

So what does 2026 hold? From AI-driven search and advertising to authenticity in social content and the rise of lifecycle ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the most ...

DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that ...