Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.

As digital native companies seek new marketing channels beyond social media, they’re finding success offline – with the very traditional channel of direct mail. Online brands such as Wayfair, ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...